Kellzliu

Multidisciplinary Storyteller, Social-First Strategist,
Third-culture kid, & Creator.


Online:


Work:
Content Creator Kellz
Graphic Designer Kellz
Photography Kellz

I'm a creative and results-oriented strategist and content creator with expertise in social media management, market research, and community engagement. My experience spans diverse industries, including gaming, entertainment, and esports, where I've consistently delivered impactful campaigns and enhanced brand visibility.

As a third-culture kid—raised in Singapore, Chengdu, and currently based in Los Angeles—I bring a unique global perspective to my work. This diverse background inspires the exploration of cultural identity in my creative projects.

My passion for visual storytelling began with a gift from my late grandfather—a camera that became a source of comfort and a way to connect with him.  This passion evolved from photography, focusing on raw emotion, into filmmaking, where I now create short films and music videos.

My Master's in Entertainment Industry Management from Carnegie Mellon University, combined with my Bachelor of Fine Arts in Communications Design from Parsons The New School for Design, has equipped me with the skills to collaborate effectively across multidisciplinary teams, blending creative vision with strategic thinking.

Beyond my professional pursuits, I find inspiration and rejuvenation through creative pursuits such as painting and moodboarding, exploring new music, sports, and spending time in nature with my dog.

And yes, I do also enjoy long walks on the beach :)



Publications & Press

Part I: Best Practices for Live Service Game Campaigns (Research)
Part II: Best Practices for Live Service Game Campaigns (Research)
National Geography: How college students are documenting their disrupted education (Photography)
Lifted Magazine: Bohan Phoenix, The Rush I Never Knew I Craved (Photography)
Music, Why Not (Concert Photojournalism)


Awards & Recognition


    (2023) PNC Bank X Knights: Women in Leadership programme  
    (2022) AIGA NY Design Selected Mentee: NY Mentorship Program
    (2022) Carnegie Mellon University Master of Entertainment Industry Management Scholarship
    (2018) Parsons, The New School for Design Communications Design Dean’s scholarship

    Education


    MS Entertainment Industry Management @ Carnegie Mellon University
    BFA Communications Design (Honors) @ Parsons, The New School for Design



    Contact:
    Kellyliustudio@gmail.com